About Us

Bert Ogden Subaru entrance

Learn More about the Bert Ogden Subaru Team

Proudly Serving Edinburg, McAllen, San Juan, Harlingen, and Rio Grande Valley Drivers

Welcome to Bert Ogden Subaru. Located in Edinburg, Texas, we are a family-owned dealership that is proud to serve the South Texas region, including McAllen, Mission, and Harlingen, with affordable new and used vehicles and five-star service. Our lineup of new models includes the Subaru Crosstrek, Impreza, Forester, and more, and you can also get great prices on reliable certified pre-owned Subaru models and used vehicles of various makes. In our large service department, certified technicians offer specialized maintenance on your Subaru model, always using genuine Subaru parts.

If you are local to the Edinburg, McAllen, San Juan, Harlingen and Rio Grande Valley areas and are in the market for a new or used vehicle, we encourage you to visit the Bert Ogden Subaru showroom. Our showroom features a robust inventory of new and exciting Subaru models along with a varied inventory of used vehicles. Before stopping in, we invite you to peruse our new vehicle specials along with our many new vehicle incentives and offers. And, if you're unable to find a new or used Subaru that strikes your fancy, simply use our Vehicle Finder tool to be notified when a vehicle that suits your needs becomes available in the Bert Ogden Subaru showroom.

Of course, we strive to extend your relationship with the Bert Ogden Subaru team far beyond your car buying experience. Not only will our team help you to choose a car that perfectly suits your everyday needs but we'll also help you to create an affordable Subaru lease or purchasing plan through our full-service Auto Finance Center in Edinburg. Then, once you've purchased the car of your dreams, we invite you to visit our Service Center for all of your car's routine maintenance needs. There, our team of expert automotive technicians will work to keep your vehicle running in top-notch condition by using only genuine Subaru parts from our Part Department.

The COVID-19 pandemic has led us to make some big changes. We offer complete online ordering with home delivery via Explore Payments, and we can make the entire maintenance process totally contactless. We have upped our sanitation game inside the store, and we follow CDC guidelines for wearing masks and social distancing.

If you're on the search for a new or used car or would like to have your Subaru vehicle serviced, we invite you to stop by our Rio Grande Valley showroom. Located at 4221 South U.S. Highway 281, the Bert Ogden Subaru team looks forward to fulfilling all of your automotive needs.

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Sat8:30 AM - 10:00 PM
    (Between 8:00 pm-10:00 pm is by appointment only)
  • SunClosed
Service Hours:Special Hours
  • Memorial DayClosed
Regular Hours
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat7:30 AM - 2:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat7:30 AM - 2:00 PM
  • SunClosed


Our Response to COVID-19

First and foremost, we want you to know that we value the health and safety of our customers and staff. As a business, Bert Ogden Subaru is taking the extra steps necessary to maintain a healthy and sanitary workplace while still meeting our customers' needs.

We continue to monitor information from state health authorities and the CDC for their guidance and recommendations on how we can help to prevent the spread of this virus.

Our steps include:

  1. Thorough cleanings of all dealership facilities daily
  2. Sanitizing gel and foam stations available on-site
  3. Providing our staff with specific instructions on hand washing and the importance of staying home if they are not feeling well
  4. Adhering to the recommended six feet of social distance from other staff and customers

We will be adjusting schedules and operations for some of our staff to ensure that we stay well and can continue serving our customers efficiently. These schedule adjustments should have minimal impact on our in-store operations.

Our website is a helpful resource for shopping and researching vehicles, finding service and parts information, and communicating directly with the dealership. We will also continue to offer vehicle pick-up and delivery services.

No matter the department you're looking to reach, we have staff available to answer your questions and assist with your needs. You can connect with a member of our team by phone, email or through our website.

Together, we can maintain a healthy environment and combat the spread of COVID-19.

On behalf of our dealership, thank you for being a loyal customer. Please don't hesitate to reach out as we remain dedicated to serving you for all of your automotive needs through this challenging time.

CDC CORONAVIRUS GUIDELINES The CDC has provided resources on what you need to know regarding COVID-19 at CDC Information on COVID-19.
Visit CDC


Get Directions

4221 US-281 BUS, Edinburg, TX, 78539
Bert Ogden Subaru 26.2607198, -98.1749533.