What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Bert Ogden Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Palm Valley Animal Center
The University of Texas-Rio Grande Valley
The University of Texas-Rio Grande Valley
DHR / Edinburg's Children Hospital
 Subaru Love Promise Heart
Bert Ogden Auto Group was out in full force today to help do our part at the RGV Food Bank Emergency Food Drive today at H-E-B Park in Edinburg. We helped hand out food to over 3,500 thankful families. It felt great to do our part. #DaleGas #RGVStrong


Love Promise Stories from Bert Ogden Subaru

Subaru and Bert Ogden Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets Month  –  Mariana M

OCTOBER is SUBARU L🥰VES PETS month.The Bert Ogden team is hoping you’ll join us and support The Palm Valley Animal Society and continue to help shelter animals find their furever home! #DaleGas #BertOgden #Subaru #SubaruLovesPets #makeadogsday ❤️🐶

Subaru Teacher Appreciation Week  –  Mariana M

Bert Ogden Subaru and our General Manager, Geoff Mauldin visited a Lincoln Elementary in Edinburg and catered to all teachers and staff courtesy of Subaru.

A Smile So Bright  –  Julian W

It was early morning when a staff member drove into the parking lot of the Laurie P. Andrews Center when she spotted a small dog along the fence of the on-site, community dog park. At first glance, the little dog seemed to have belonged at the park with his care-giver possibly just out of view, but at closer inspection, the light-brown pup was alone and had a noticeable limp, dragging his left hind leg behind him as he hobbled along the park’s fence line. We called him Roger, a standard smooth hair, Dachshund who hid a multitude of shocking injuries through a friendly, canine smile. The back of his neck displayed a terrible gash between his shoulder blades that extended down along his backside, a traumatic injury that most likely resulted from being hit by a car though our veterinarians could not put a definitive finger on the actual cause. Roger’s limping leg was given x-rays, which we now have the ability to provide at PVAS for the first time in our history. The images showed multiple breaks along the tibia from a previous injury--an injury that had healed improperly causing poor Roger to have grown accustomed to dragging it as he moved. And worse: tiny yet distinctive round objects scattered in the affected leg--tell-tale x-ray images of birdshot. In other words, at some point before seeking refuge at the parking lot of the Palm Valley Animal Society, Roger’s leg had suffered a shotgun blast. PVAS Animal Techs were quick to aid Roger who, despite his ragged wounds, approached them willingly, tongue out, and happy as can be. Can you believe the remarkable disposition of this dog? When approached with a kennel to transport him inside the Andrews Center Clinic, Roger stepped in immediately where other dogs are reluctant at best. Still all smiles, Roger was examined and treated by Dr. Lisa, Palm Valley Animal Society’s in-house veterinarian. Unfortunately, his afflicted hind leg needed to be amputated; there was no mending it due to the complication of the improperly healed breaks, but thanks to medical and surgical supplies from our supporters at the Banfield Foundation, Roger received exceptional, life-altering care. After a period of recovery, it was up to local RGV residents, just like you, to help Roger next. A local foster family stepped forward and hosted the little pooch in their home where he enjoyed the company of his new caregivers and their other dogs. He returned to our care after an entire month, enjoying daily walks and playing fetch with his favorite tennis ball at various doggy playgrounds at the Andrews Center. Roger, with a heart-of-gold, bearing a grin through such traumas, was described by our veterinary team as a dog who had been through “so many terrible things and just wanted to be loved”, “a quirky little dog with only 3 legs” who you’d never have guessed suffered so much due to his disarming smiles and penchant for play and human affection. It’s amazing how Roger went through so much and was still able to trust and love people he didn’t know (a great lesson for us all). He truly is a one-of-a-kind, and he didn’t remain at PVAS for long. Within 2 weeks and many-a-Facebook post later, Roger was adopted by a loving family from San Juan, Texas where he enjoys car rides to the park and the comforts of a brand new forever-home. We are thankful for his new family; it brings all of us at PVAS relief knowing he is safe and will never be abused again or subjected to fear for his life by cruel hands. Roger’s happy outcome relied on the assistance of so many caring and dedicated people. He had the collaborative support of our community, our partners, and staff members. Together, we all saved Roger’s life, and the Subaru Loves Pets Campaign will help to continue making that difference for other animals just like him.

Compassion Meets Hope  –  Jacqueline R

On July 11th, Mario Cavazos, and other staff from Bert Ogden Subaru delivered blankets, messages of hope cards, and arts & Crafts to Doctor’s Hospital at Renaissance Cancer Center. Our Patient Access Manager, Chelsea Hart, was thrilled to see Subaru’s Blanket Distribution as this was her first experience with Subaru Loves to Care. Throughout this experience, she felt “inspired to see the Ogden Subaru family be so involved and thoughtful to each patient they saw.” The Ogden Subaru staff were excited to engage with patients and their families. Chelsea and Doctor’s Hospital staff were touched to see how genuine the Ogden staff were to bring smiles and warmth to each patient. So much so, the Ogden crew prayed with each patient and their families. “It was very emotional to see the pain in the patient's eyes. We wanted them to know we are praying for them. We do this because we want to bring hope and encouragement. We know they can beat this disease,” Mario expressed to Chelsea. Mario and his staff were grateful to have met more than 30 patients that day. “We want to make sure that every patient knows that Bert Ogden Subaru is one of their biggest supporters. Almost each and every one of us knows someone who has been impacted by this horrible disease. I personally know so many people. This is why this blanket distribution means more to me than just a donation. It means compassion, hope, and support. We will look forward to doing this every year until that cure.”

Palm Valley Animal Center visits Bert Ogden Subaru  –  Parker L

Bert Ogden Subaru Loves Pets! Palm Valley Animal Center joined us on October 7th, 2017 bringing wonderful animals here for adoption. Customers from all over the Rio Grande Valley came to adopt animals and drive a New Subaru!

Doctors Hospital at Renaissance Cancer Center  –  Jessye P

On July 11th, 2017, the Leukemia & Lymphoma’s Society’s South Central Texas Chapter teamed up with Bert Ogden Subaru to deliver warm blankets, craft kits and care cards to patients at Doctors Hospital at Renaissance Cancer Center. The gifted items certainly brightened the day for patients and was most appreciated by the hospital staff. Thank you Bert Ogden Subaru for making a difference in your community.

Subaru and NWF Loves the Earth  –  Rosemarie G

Over the last 2 years, Wilbur E. Lucas Elementary partnered with our PTO, school administrators,and the school community to volunteer to beautify our school patio and habitat during the spring school beautification season. In an era of budget cuts, School Beautification Day has become a welcome tradition for students,parents and administrators, alike. A well manicured school patio and habitat communicates that native wildlife matters to our students and builds favor with the school community. We look forward to our next School Patio and Habitat Beautification Day.

Commitment to UTRGV Students  –  Amber T

The staff of UTRGV presented Mr. Robert C. Vackar and Bert Ogden & Fiesta Dealerships a Certificate of Recognition for Bert Ogden's commitment to recruit and develop UTRGV students and graduates!

La Joya I.S.D. Test Drive Event  –  Parker L

Bert Ogden Subaru Test Drive for Students at La Joya ISD Over 4 days, we had over $1,000 test drives. At $20 per test drive we raised over $20,000 for the La Joya School District!

Honoring Veteran's Day at local Marine Academy.  –  Parker L

Mr. Robert C. Vackar and a group of Bert Ogden Veterans were invited to this beautiful ceremony at the Iwo Jima Memorial to support and honor our community's and country's heroes.Thank you to the local Military Marine Academy and all it's students for allowing us to be apart of your ceremony in honoring all our veterans.

Bert Ogden Subaru partners with New RGV FC Toros  –  Parker L

Thank you to Alonso Cantu, who spent the day with us at the new H-E-B Park Stadium & gave us an update on the progress of the Bert Ogden Arena! The RGV FC TOROS is a member of the United Soccer League (USL). The team will serve as the development affiliate of Major League Soccer’s Houston Dynamo. The USL is the strongest U.S. men’s professional soccer league below Major League Soccer (MLS), it features 24 teams in 2015 across the United States and Canada with multiple teams in all four time zones.

Bert Ogden Subaru donates over $20k to La Joya ISD  –  Parker L

We at Bert Ogden Subaru do this all for the kids!! Thank you La Joya ISD it was truly an honor to work with such a great team! From all of us at Bert Ogden Subaru we want to say Thank you and Dale Gas La Joya!!

Bert Ogden Subaru - 2017 Easter Seals Telethon  –  Parker L

Bert Ogden Subaru and other local businesses team up to raise $494,594 for Easter Seals at this year's annual Telethon! Easter Seals: Taking on Disability TOGETHER! On behalf of everyone here at Bert Ogden Subaru we would like to thank everyone in the Rio Grande Valley for your charitable donations! Dale Gas!

Bert Ogden Subaru Partners With Palm Valley Animal Center  –  Margo M

Palm Valley has partnered with Bert Ogden Subaru to offer on-site adoptions through their mobile unit. Several rescued dogs have been adopted by happy Subaru owners! Bert Ogden's very own, Augie Lozano - Public Relations Manager, is the proud caretaker of "Willie" a hyper German Shepard.